Aurora Community Channel announces rebrand:
“Be Part of Something”
Aurora engages Ink Project to develop new logo and brand positioning
10th May, 2012:
Aurora, Australia’s leading not-for-profit subscription community TV channel, is
today announcing its new brand imagery and positioning, “Aurora, Be Part of Something”.
To develop the new look, Aurora engaged the services of Ink Project, to work closely with the Aurora team in developing the Channel’s new positioning which has formed the basis of the design work.
Aurora CEO Phyllisse Stanton said “We wanted to work with the best in the business, with a team who really understood the true essence of Aurora. I am beyond thrilled with the work that Ink Project has developed. Our teams worked collaboratively to find the true heart of the Aurora brand.
“The outcome is a look that is light, fresh and inviting with a colour palette that reflects the
Australian landscape – from coast to country.
“Aurora is Authentic, Australian, and Gold (Au). So we’ve adopted the ‘Au’ symbol as the channel identity,” said Ms Stanton.
To underline the fact that Aurora is a digital community, Aurora has also expanded its mission statement – as a collective group of like-minded people, sharing stories, interests and passions.
“To stay true to fans and followers, we engaged their help to find out how they identify with the Channel, to ensure that the rebrand continued to reflect our community spirit and ethos.
“Our audience and program makers create and define what Aurora is – they are Aurora,” said Ms Stanton.
Ken Lambert, Creative Director at Ink Project added: “Working closely with the Aurora team, we took the community aspect one step further, by encouraging involvement from program-makers, to shoot channel package graphics ‘in situ’, whilst making their programs. The result is that they literally become part of the channel navigation system and so do the Australian environments in which they’re filming.”
The new logo and branding is active with the website currently under reconstruction.
About Aurora: Aurora is committed to screening interesting, diverse and innovative content to encourage awareness and
understanding of community issues and interests. All Australians have the unique opportunity to have their work broadcast
on a national platform. Aurora Community Channel is a partner of Australian Made and is proudly supported by FOXTEL.
About Ink Project: Ink Project is an internationally acclaimed and multi award winning brand, design and strategy agency.
Media Information: Launch Group: 02 9492 1040 or 0409 362 675